This high end business to business marketing campaign (the product was actually a product dealership that cost approx $50k) needed a cheap landing page to help prove or disprove a marketing concept. Considering the conservative target the client felt that the parallax effect shouldn’t be used but instead opted for models, brightness and cleanliness. It turned out to be quite effective. The landing page had a 44% conversion rate for the it’s visitors which where enticed to come to the website via a targeted e-mail marketing campaign.
Note: The navigation buttons all lead to different section of the same page.
spending so little on a website for such an expensive product may seem counter-intuitive, but the truth is that the website was a small part of a big budget marketing campaign. It was backed by live humans in the sales process, big data in the targeting etc etc.
